• he has to know what the public wants to hear
  • to work he has to know all details
  • he needs the talent to speak in an influencing way

calm down the situation

  1. search for other examples in political history
  2. tell less details or even tell lies
  3. use technical terms or ambiguous phrases to confuse the crowd
  4. to obscure the situation
  5. president: the victim of evil seductress
  6. search for another,bigger scandal to distract the people from “your scandal”
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